7 Tips to Capture Perfect Event Photos and Video

Advancement of high-tech documentation equipment like digital cameras have made sure that all events become virtually immortal in the online realm.

The photos and videos of your event are not just something your today’s audience will see. But they are something that will have a very staunch impact on your brand’s reputation for the coming years.

That is why, as an event prof, it becomes very essential to get these photos and videos captured in the best way for your event. So here are a few tips that will help you with the same.

1.Work with professionals.

The first and the foremost requirement of having the right kind of documentation done is to work with the right professionals, professional photo/ videographers and professional equipment. This ensures that all the technicalities will go right.

Now when you are working with professionals, it doesn’t mean that you have no say in it. You are after all the one hosting the event.

Thus, you can always go back to them and ask them to work in a specific way, something that will be appropriate for your event.

2. Divide and get good.

If you are thinking about imperialism, it is definitely not that. In every event, there are a lot of different things going on simultaneously. Some of them are a part of the formal event, while others are more informal. Either way, they are important for documentation and that is why deserve some good space on your camera roll.

Whether it is a dignitary receiving a certificate or some attendees socializing informally, both should be a part of your photos and videos. But in order to do that properly, there should always be people ready to capture these moments. That is why, division is a good plan here, Get at least 2 people for visual documentation of your event and divide these two tasks with them.

Ask one of them to be around the dignitaries and the delegates. Ask the other one to move about places where people who aren’t actively participating in the event at the moment are present. This way, you will be able to get both sides of the story and make it a part of your formal release.

3. Tell a story.

With the technicalities done, we can now move to the more creative parts. All the photos and videos of the event that you will make public are going to tell a story. They are not just mere documentation tools. They serve as a tool that will tell something to a lot of people. Now what that something will be, is up to you to decide. But you can’t do it after the event.

I can’t decide that I want to write a story of 5 women after building 7 male characters for my book. I mean that is just stupid. So what I should be doing instead is decide upon the story first and then build my characters, or in this case, build my photos and videos.

4. Get a theme.

No, not your event theme. Your photo and videography theme has to be something that will define your complete documentation action plan. For example, you could choose your photos and videos to be abstract.

Then you have to stick to the plan and ensure that everything in your camera roll has an abstract nature.When viewing individually, this theme might not impact your content in any way.

But when viewed together, a theme will give it all a consistency that will give it all an extra bit of edge. It generates a subliminal perception that says — You are organised, particular and meticulous about your work.

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