Thinking of Starting a Creative Business or Practice?

Here’s what you need to do first (3 steps)

I remember the day I ‘unpublished’ a dozen books and shut down my entire digital operation. I made a great monthly income, I had a bunch of regular consulting clients, and I made sales every month.

But I was burned out.

And I didn’t like the caliber of client I attracted. Not only that, but my email open rates dropped and my books sales were not congruent with the work I did online.

I shut down the entire operation and took a three year hiatus from writing a word.

As I regrouped, recouped, and de-pooped, I built my new creative practice on a more-solid foundation. I started earlier in the process. I engineered a few things in advance. And I designed the infrastructure to work in a way I enjoyed, not the way I was ‘supposed’ to work, following the common wisdom.

These are the three steps I wish I knew the first time. I hope they help you as well.

Start with the people, methods, and things you don’t want with your creative practice. If you can nail-down what you don’t want, you’ll uncover what you do want.

By focusing on what you don’t want, you’ll get to the core of what you do.

Most people know this strategy for speaking with clients, but it works just as well on yourself. At the surface, sometimes it’s hard to say what we really want, but we’ll get there if we list what we don’t want.

Go through as many areas of you niche as possible.

You will always have to do things you don’t want to do with any business, but if…

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