How naming your website might actually get you more plumbing work

So, back to the Google My Business thing. If you know exactly what’s in your Google business listing and are careful to update it whenever your phone number or hours change, high five! This is one of the best and simplest ways to get more plumbing work for your contracting business.

Why? Because the minute the garbage disposal backs up, your future customers will pull out their smartphones and type “plumber + your town” into Google. By keeping your Google business listing up-to-date, you make it easy for them to find you fast. Because they’re already on their phones, calling you is as easy as tapping your number. This is where you want to be: Just a tap away.

If you’ve never given much thought to how websites are named, let me explain. The idea of domain names came about because real words are easier for people to remember and type into Google than numbers. For example “GoDaddy.com” is much easier for our customers to remember than “2001:db8:0:1234:0:567:8:1.”

When you get a result like this, it means someone else has already registered this exact domain name. As long as it’s registered in their name, no one else can use it for a website or email.

If you look down the results page on the right, you’ll notice there’s a list of similar domain names that are available to you. Like one? Terrific! Click on it to register it.

Still not satisfied with your options? Go back to the search box, delete “EdsPlumbing” and search again. A few ideas to try for this example:

Any time you search for a domain name on GoDaddy.com, but don’t specify the extension (.com, .net, etc), our system will think you want .com.

Now, .com has been around for 30+ years, and in that time, a lot of .com domain names have been claimed. So if you’ve tried searching all the your best plumbing names in .com with no luck, go back to the search bar and try typing one of these in (substituting your business name of course):

Picture this: Your friend is standing in his laundry room watching as water gushes out of the back of his washing machine. What’s his first thought? Unless he’s handy with a wrench, it’s probably “I need a plumber.” The next thing he’ll do is pull out his phone and type in “plumber” or “plumbing” + “his city.”

A few other things to keep in mind when searching for a domain name that will get you more plumbing work:

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